Do you struggle to keep your terminology under control? Are the words used in technical manuals the same as those in the product catalogs, marketing literature, or even the product interface?

Global brands are defined by the terminology you put in place. Managing consistency in terminology across all forms of communications with customers is fundamental to the success of your brand. Unfortunately, many organizations struggle to keep their terminology under control.

Hear from JoAnn Hackos, Comtech, and Sophie Hurst, SDL, as they look at the key role of terminology in defining a brand and the impact of terminology on wider business issues.  You will learn how misusing terminology in your source content can have a dramatically negative impact on both your translations and your company’s brand.  JoAnn and Sophie will also discuss the importance of terminology management throughout your organization in support of potential of automated translation.

Technology solutions will be be demonstrated to show you how to put together a terminology database, as well as how to implement best practices for managing terminology. You will come away with ideas on how you can use technology to apply terminology and style consistently through the information-development process from source content through translated content.

Download this webinar recording and understand the importance of terminology in defining a brand and the impact of terminology on wider business issues.