And if you get it wrong, you jeopardize the quality of customer relationships, delay the time to market for new products and services because local-language support is not available, and damage revenues. But it doesn’t have to be this way. In this SDL Management Briefing Paper, we examine how you can improve your customers’ experience and contain support costs using modern web-based technologies to deliver self-help support to your customers in their local language – quickly, efficiently and cost effectively.