SDL Tridion R5 enables corporations to build high-quality web-sites.  Acknowledged by Forrester as a leading web content management solution, SDL Tridion R5 uses state of the art blueprinting techniques to enable the delivery of consistently branded multi-site web sites for corporations of any size.  Integration with the SDL Translation Management System also enables the creation and maintenance of multilingual content. 

Anytime on-line

Enterprises today work on a global scale. The Americas, Europe and Asia/Pacific are all part of the continuum called the 24-hour economy. The challenge this brings to enterprises is to ensure that products, services and communication are localized in a way that fits the business best. At the same time, corporate communication, brand and identity consistency are becoming increasingly important from a commercial and compliance standpoint. Combine this with the speed of the Internet and you will recognize the relevance of having a solid website globalization strategy that goes a lot further than simply translating content.

Reacting to market trends, introducing a new product or launching a microsite to support a campaign are all daily tasks of your corporate and local marketing and communication departments. Speed is the key in executing these tasks successfully. This often presents a challenge for companies. Troublesome access to corporate identity elements, dependency on IT and vague communication rules and guidelines often leads to loss of time and a suboptimal online presence at best. 

Target audiences

For many enterprises, the promise of real one-to-one marketing is unrealistic and, for even more, not really necessary. Of course, every customer believes he is unique, but the reality is that sales and marketing require customers and markets to be grouped with similar product needs and communication requirements. However, mapping those target audiences to a global business model is the true challenge. Multiple sites, languages, offerings, etc. often cause sleepless nights for communication managers, marketers and IT managers.

Global Web site enterprise architecture

The globalization of businesses not only causes challenges for marketing and communication professionals. IT is also faced with serious questions around supporting local editors/users; a wide range of Internet and intranet sites; storing data and guarantees for uptime; and functional availability to the online world. IT has the responsibility for offering a stable and reliable environment for the online presence of their companies. 

SDL Tridion R5

SDL Tridion R5 provides global organizations with web content management capabilities which allow them to respond to changing business requirements for online communication, including targeted marketing, globalized web sites and brand management.  SDL Tridion R5 focuses on 4 key areas to enable publishing global content into multiple language websites:

• Create
  A number of individuals will be responsible for creating, managing and enhancing website content; each of these will have unique skills and requirements. SDL Tridion R5 provides a number of different interfaces depending on the role undertaken.  These include Content Manager Explorer (the primary user interface), SiteEdit, WebDAV Connector and Word Connector. Each has been designed to ensure that those who need to contribute can do so, easily and effectively.

• Manage
  Content Management is at the heart of effective website delivery. SDL Tridion's Web content management products are designed to provide companies with a centralized management tool for all content. Content Manager uses BluePrinting to ensure that companies can meet their strategic goals for an online website across the entire online constellation.

• Deliver
  SDL Tridion R5 separates content management from content delivery. Content Manager publishes content to Presentation Server and Content Broker, ensuring all original content is safely inside a firewall and that only published content is outside. In addition, this decoupled content delivery architecture allows for a dynamic web platform that runs on a multitude of infrastructure platforms. Content Delivery products include Presentation Server, Dynamic Content Broker, and Portal Connector.

• Enterprise Content Services
  In addition to Content Manager’s extensive capabilities, SDL Tridion provides you with specialized tools for complex environments including Archive Manager, Content Porter, Business Connector, and Content Distributor.